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If you haven’t seen “Avatar” then James Cameron is probably going to hunt you down.  Like him or not, his ability to pull the BIG PICTURE off, is really something…especially when that something is packaged up with a whole-lot-of 3D.  Wow!

I hung out at an iHollywood event last night in Santa Clara where many of the stereoscopic glitterati were discussing just how the public will eventually welcome 3D technology to their living rooms.  The title of the event was “3D Behind the Hype.”  The speakers and panel were at the top of the 3D food-chain. 

Their premise was based on the adage…”build it and they will come.”  But what they were really saying was…”build it really, really well, and they will buy.”  The key phrase…really well.  With representation on the panel from the minds and hands that built elements of the top 3D animated feature films of the last 3 years or so, build it really well was an understatement. 

As 3D makes it way out of Hollywood and into the laptops, desktops, YouTubes and living rooms there’s doubt that the “Man I gotta have that at home” factor will be the battle cry for next year’s onslaught of the Best Buy’s pre-Super Bowl sales.  Sentiment on the panel was that even though it took HD like 10 years to make it into the mainstream, 3D will cruise into the “envy” position more rapidly.  How rapidly? Well, more rapidly, for sure.  How for sure?  Okay, I’ll stop there.

After last night I know the difference between Circular Polarized 3D Glasses versus Active Shutter Glasses and the difference is….well, neither one will give you a headache.  I learned how graphic card manufacturers are at the forefront of some incredible 3D technology for the desktop and laptop screens of all...and how standards are being developed for all aspects of the technology from screens...cables...and way more than I could remember.  I’m sure I learned more, but the guy behind me at the event was doing a live blog so my ears had to contend with discerning what the speakers were saying from the clack, clack of the blogger’s keyboard.  I have to admit…his fingers were flying, noisily.

Best question of the night to the 3D optimistically committed and very smart panel came from a guy who had better tickets than I did so he was right up front by the speakers.  His observation was focused on the social hurdles of 3D…that is, going to HD was easy…Look at SD…Look at HD…Love the Difference.  With 3D, the social hurdle is…Put on your glasses…Look at HD…Look at 3D…Love the Difference…Put your glasses back down and grab a bowl of popcorn from the kitchen.  A good observation that I’m sure will be considered and discussed at the next 3D forum. 

I love 3D and as of yet haven't produced anything in 3D (yet) for any of my very cool clients…but I don’t have to have it home, yet.  The Super Bowl is like 10 months away, right?

stan harris

Hardest Working Subject Lines in the Biz

If you really want to know what the latest in marketing offers du jour is, take a spin through your flagged spam emails. Email marketing is still the hardest working marketing tool in a media mix, and it is ripe with the best and worst of promises.
For those messages in my spam box…it’s all about the Subject Line or the Promise Line…that one simple temptress-statement dictates whether the message will make the cut.

Today’s spin-the-spam-subjects are: (And these are real)

Viagra for Free…(With shipping it’s about $2/bucks per thrill)
Say Goodbye to Erectile…(you know where this is going)
The Magic Blue Pill…(I heard the green ones used mirrors)
You have just won a million dollars…(My bank account number is 043334444XXX)
Linux the easy way…(Okay I know Linux and the hard way is better)
Immigration Compliance Update…(My name is Smith, John)
We can help…(Great, six winning Lotto numbers will do just fine)
Produce a Dream Performance in Bed…(I’m thinking 3D with an overture)
Train with a leader…(All leaders need followers, I’m good with training with the back of the back)
Age is no longer a barrier…(Sure, my knees know this is a lie)
Authentic medications at rock-bottom prices…(In this economy, pea-gravel works for me)
Get Your Mom the Care She Deserves…(Sorry Mom, I can do better than that)
Own Your Business…(Anybody looking for one?  I can give you a deal…just kidding)
Television Careers for People on the Move…(I hear Conan is doing a seminar on this)
Crying Ain’t Gonna Change Crap…(I made this one up, sorry)

Okay, time to do some deleting….stan